Starting a Business: Step 1 – The Idea
The first thing you need when you want to start a business is an idea. It doesn’t even need to be a “good” idea. Most businesses aren’t in the business of reinventing the wheel or making the next big social media platform. Most business owners get into what they like and what they know. There are two schools of thought on this. School one thinks that you should only do what you’re passionate about and school two thinks you should go where the profits are. I think both have valid points but tend to lean more toward school one.
If you aren’t passionate about what you’re doing you’ll get bored quickly.
So the idea, what is it? You want to blog about your favorite hockey team and sell ads or membership access? You want to sell fidget spinners? So 2016, but I don’t judge. You need to flesh out the idea a bit. Do some market research and figure out how best to bring your voice to the masses. Some businesses will mostly be on social media. Some businesses will need an shopping cart to sell online. Others need a physical location. You need to figure out what type of business you want, it may be a combination of all of the above. There are different tools for each of those platforms and you’ll want to know how they all work.
Outline a few needs. If you want to sell a physical product, make sure you have storage, supply chain, a shopping cart, customer service. For just starting a blog, you’ve got it pretty easy, but you’ll still need hosting, content, a unique voice, social media. Once you have a good outline you’re ready to move on to step two.
The second thing every business needs:
A website — you need a presence on the internet. It’s an absolute must. Very few businesses can get by without one and those that do probably shouldn’t. This post will tell you all about how to set up your website.